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IdeaVillage names COO
WAYNE, N.J. — A company that specializes in "As Seen on TV" products has named a new COO.
Ron Boger, who currently serves as EVP of IdeaVillage, will take on the COO role. He will work with company founder Anand Khubani in launching new and innovative products in the mass market.
Boger is credited with bringing such products as SlimShots, Yoshi ceramic knife, Fushigi ball and Criss Angel MindFreak magic kits and tricks under the IdeaVillage banner and into the mass market.
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Fuze reformulates beverages
WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.
Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.
The original Fuze line consists of seven flavors: