Consumables

CINCINNATI — Part of its 50th anniversary as a baby care brand, Pampers has launched its Little Miracle Missions program.

BIRMINGHAM, Ala. — A grape soda brand has gotten a makeover.

Buffalo Rock Bottling, a privately held PepsiCo bottler, said that its Grapico and Diet Grapico cans now feature a multi-hued purple emblem, product wording in a signature Southern block script and a cluster of purple grapes at the top.

The packaging redesign applies to all versions of the soft drink, including the 2-liters, 20-oz. single-serving bottles, 12-oz. cans and 12-pack cartons.

Grapico is a well-known staple in the South and made its debut in New Orleans in 1914.

CHARLOTTE, N.C. — Lance is getting creative with its sandwich crackers.

New Cracker Creations feature vegetables, cheese or herbs baked right into the cracker and currently are available in garden vegetable and parmesan herb varieties. The crackers also tout a real cream cheese filling, Lance said.

Cracker Creations are available at major grocery retailers and Walmart with a suggested retail of $2.99.

TAMPA, Fla. — Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.

Iron Girl is a co-branded women's energy bar that was produced by PowerBar and Iron Girl, an athletic event series consisting of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon, producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.

NEW YORK — Crystal Light Pure has added three new fruity flavors to its line.

The brand now includes tropical blend, mixed berry and lemonade varieties, which offer the flavorful benefits of Crystal Light, such as no artificial sweeteners, flavors or preservatives, the company said. Each 8-oz. serving of Crystal Light Pure boasts 15 calories and 4 g of sugar per serving and is sweetened with Truvia, an all-natural, no-calorie sweetener.

With these additions, the Crystal Light Pure line now offers five flavors, including grape and strawberry kiwi.

ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.

King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.

BreathGemz comes to the market from Anthony and Lauren Raissen's Gemz Brands USA. The husband and wife team have successfully launched many national brands.

NEW YORK — Marukome has introduced an easy-to-use miso product.

New Miso & Easy is an all-natural liquid that comes in an unbreakable squeeze bottle and is available in original and ginger-tomato flavors. Miso is a seasoning made with soybeans and rice or barley and is cultured or fermented for a period of time.

Formerly only available in Asian markets, Marukome Miso & Easy now is available at such retailers as Ralph’s, Safeway and Fairway.

NEW YORK — Wrigley is packing a new type of gum in its "down under" market.

The company launched in Australia and New Zealand new Extra Professional Calcium, a sugar-free line of gum that contains microgranules that are designed to whiten teeth and feature added calcium. The company said that chewing Extra gum products stimulated saliva, which contains more bicarbonate, calcium and phosphate to help remineralize tooth enamel.