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Consumables

  • Dr. Siegal's Cookie Diet expands portfolio with liquid energy shot

    VIENNA, Va. — Dr. Siegal's Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

    The Dr. Siegal's Energy caffeine supplement is intended to provide quick energy for anyone, including those who follow a weight-loss or weight-maintenance diet, the company said.

    Dr. Siegal's Energy caffeine supplement will roll out at select retailers this month and soon will be in stores nationwide.

  • StarKist appoints new CEO

    PITTSBURGH — A new leader has been named for a maker of shelf-stable seafood products.

    StarKist named In-Soo Cho as president and CEO of the company. Prior to joining StarKist, Cho was the principal of his own consulting firm, Insight & Strategy, with a focus on consumer goods and the restaurant industry.

    Cho will assume his new office on March 1.

  • Yiayia approved: Kraft puts Athenos at center stage

    GLENVIEW, Ill. — Kraft Foods has put the spotlight on Athenos with the brand's first-ever advertising campaign.

    Athenos' portfolio, which includes Greek yogurt, hummus and pita chips, is being brought to life with a campaign highlighting yiayias, or Greek grandmothers, and their no-nonsense, unsolicited opinions of the world. The ads, created by Droga5, show that while yiayias criticize their grandchildren for their attire, lack of job or living with their significant other before marriage, the women do approve of Athenos products.

  • Coca-Cola adds Honest Tea to portfolio

    ATLANTA — Three years after purchasing a minority stake in Honest Tea, an organic bottled tea company, Coca-Cola said it has exercised its option to acquire the remaining portion of the company.

    Financial terms of the transaction were not disclosed, but Coca-Cola did note that Honest Tea would continue its operations outside of Bethesda, Md., and will continue to operate as a stand-alone business. Honest Tea will be led by current CEO Seth Goldman, his management team and current Honest Tea employees.

  • Coca-Cola expands marketing efforts for Seagram's

    ATLANTA — Coca-Cola is expanding the reach of its Seagram's line of beverages across the United States.

    The beverage giant said it would begin a several-phase marketing strategy for Seagram’s, beginning with new radio and out-of-home advertisements for Seagram’s ginger ale.

  • Samuel Adams' Imperial line now includes scotch-style ale

    BOSTON — Samuel Adams is sprucing up its Imperial lineup of beers with a new scotch-style ale.

    New Samuel Adams Wee Heavy is inspired by the Scottish tradition of naming ales for their strength. The new ale weighs in at 10% alcohol by volume, twice that of the average beer. Samuel Adams suggests that the beer be enjoyed like a fine wine.

  • Kraft's preliminary injunction against Starbucks denied by appeals court

    NORTHFIELD, Ill. — A U.S. appellate court denied Kraft Foods' request for a preliminary injunction against Starbucks, upholding a lower court's ruling.

    The U.S. Court of Appeals for the Second Circuit's denial of the injunction will allow Starbucks to end its strategic partnership with Kraft before an arbitration proceeding. The arbitration process currently is under way, Kraft said.

  • Sweet Tweets candy keeps consumers connected

    NEW YORK — Bazooka Candy Brands' latest confection is offering consumers a personal and fun way to stay connected with each other.

    Sweet Tweets is a colorful candy that's available in four flavors and touts a cute emoticon attached to a decorative paper board featuring fun, illustrative designs. The candy, the company said, adds a personal touch to social interactions by providing a short, handwritten note with the perfect punctuation.

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