Consumables

NEW YORK — Gluten-free products, once regarded as a niche category, have become mainstream, according to new research by Packaged Facts.

The Packaged Facts report, "Gluten-Free Foods and Beverages in the U.S., Third Edition," found that the gluten-free food and beverage market reached an estimated $2.6 billion in retail sales in 2010. Packaged Facts added that it projects the gluten-free products market will grow to $6 billion in 2015.

ENGLEWOOD CLIFFS, N.J. — Wish-Bone is introducing four new salad dressing flavors.

In an effort to promote eating healthy this year, Wish-Bone said its new Greek vinaigrette, Bruschetta Italian, Superfruit Berry vinaigrette and Mediterranean Italian dressings are sure to make every salad tasty.

The new Wish-Bone dressings come in a 16-oz. size — Greek vinaigrette also is available in an 8-oz. size — and will hit store shelves nationwide this month. Each flavor will carry a suggested retail price of $2.89.

MEMPHIS — The words “chocolate brownie” and “dietary supplement” may seem contradictory, but one company has managed to bring the two together.

Memphis, Tenn.-based HBB is touting Lazy Cakes, a chocolate brownie packed with a blend of such herbs as passion flower, rose hip extract, valerian root extract and melatonin. Lazy Cakes are designed as a relaxation and sleep aid for people with busy, stressful lifestyles.

CINCINNATI — As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL's campaign to fight childhood obesity and promote health and wellness among kids nationwide.

Through P&G's donation, NFL Play 60 has allowed the league to create health centers, rehab playgrounds, purchase sports equipment and help thousands of children lead happier, healthier lives, according to the company.

LUTRY, Switzerland — Nestlé Health Sciences completed its acquisition of a company that develops "medical foods" for such medical conditions as kidney disease, inflammatory bowel disease and colon cancer.

WINCHESTER, Va. — Oasis Brands said that its bath tissue brand is continuing its sales momentum.

Oasis said that while its Paseo bath tissue currently is available in select markets, it is one of the fastest-growing brands in the United States over the past six months, according to Nielsen sales data.

Additional sales figures, according to the company, included:

• Paseo is the fastest-growing brand in the United States, with dollar sales having grown by 210% in the last 24 weeks, versus a year ago;

LOS ANGELES — In honor of American Heart Month, Diet Coke has teamed up with supermodel and reality show host Heidi Klum to raise awareness and funds for women's heart health education and research.

DALLAS — Toilet tissue brand Cottonelle is encouraging consumers to try something new in their bathrooms.

To promote its brand, Cottonelle announced the launch of its "Make the Ultra Switch" sweepstakes. By giving away 90 prizes in 90 days, the company hopes shoppers will seek to purchase Cottonelle's thick toilet paper, the company stated.