Consumables

CHICAGO — A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

Rainforest Cola is a 100%-natural, antioxidant soft drink with real cola taste. The 30-calorie beverage features such ingredients as acai, green tea, ginseng, guarana, stevia, natural sugars and kola nut.

Rainforest Cola is available through select retailers in New York, Massachusetts, Georgia, Tennessee, Kentucky, North Carolina and Wisconsin with plans to drive steady and strategic growth nationwide.

PLANO, Texas — Dr Pepper is giving country music fans the opportunity to attend the 46th Annual Academy of Country Music Awards in Las Vegas this spring, thanks to music group Lady Antebellum.

The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum.

MINNEAPOLIS — Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "Nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.

CINCINNATI — Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.

Each year, Tide Loads of Hope will donate funds to support Red Cross global disaster relief efforts to assist in places where Tide Loads of Hope might not otherwise be able to help, Tide said. In the event of a disaster within the United States, the Red Cross will offer the Tide Loads of Hope team its on-the-ground, expert counsel to help the team provide the most effective relief response.

BEAVER, Pa. — Supermarket wine kiosks are being reintroduced into the Pennsylvania market in the coming week after being taken offline in the days before Christmas, according to a report published Monday in the Beaver County Times, a newspaper based in Beaver County and northwest of Pittsburgh.

HYANNIS, Mass. — Cape Cod is hoping to score a touchdown with its integrated campaign that encourages consumers to make Cape Cod potato chips their go-to snack.

The Big Game Chip Switch challenges consumers to switch their regular chips for one of Cape Cod’s three 40% reduced-fat varieties: 40% reduced-fat potato chips, 40% less-fat sea salt and vinegar and 40% less-fat sweet mesquite barbeque.

SHELTON, Conn. — Organic product purchases among consumers have been fairly consistent over the past three years, but more shoppers are looking to mass retailers to purchase such items.

NEW YORK — Puffs, a Procter & Gamble brand, recently brought spokeswoman Tanya Remer Altmann to share tips with mommy bloggers and their children on healthy winter habits.

Altmann, a UCLA-trained pediatrician, visited New York City indoor child play space Apple Seeds to give out samples of Puffs tissues and to educate children on good hand-washing habits, best tissues to use for those with sore and chapped noses and ways to avoid coughs, colds and flu during the winter.