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Puffs spokeswoman educates moms, kids on cough-cold-flu prevention
NEW YORK — Puffs, a Procter & Gamble brand, recently brought spokeswoman Tanya Remer Altmann to share tips with mommy bloggers and their children on healthy winter habits.
Altmann, a UCLA-trained pediatrician, visited New York City indoor child play space Apple Seeds to give out samples of Puffs tissues and to educate children on good hand-washing habits, best tissues to use for those with sore and chapped noses and ways to avoid coughs, colds and flu during the winter.
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Bolthouse Farms looks to increase snacking on baby carrots
BAKERSFIELD, Calif. — Bolthouse Farms is tackling junk food with a new campaign for its baby carrots.
In conjunction with the growers alliance A Bunch of Carrot Farmers, Bolthouse Farms kicked off its Eat 'Em Like Junk Food campaign, which markets the wholesome snack by playfully mocking the marketing of junk food items.
The initial test effort of the campaign was kicked off last September in Syracuse, N.Y., and Cincinnati.