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Pampers taps Barbara Bermudo for unique partnership
MIAMI Pampers is looking to connect with Hispanic consumers through a partnership with Spanish-language television newscaster Barbara Bermudo.
As part of the deal, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby's development and well-being.