Consumables

CAMDEN, N.J. Campbell Soup Co.'s chief executive is retiring at the end of the company's fiscal year.

Doug Conant will step down from his role as president and CEO, a position he has held since 2001, on July 31, 2011, the company said Tuesday. Campbell's board of directors appointed EVP and COO Denise Morrison to lead the company at the beginning of fiscal 2012. Morrison also has been elected a director of the company as of Oct. 1.

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G's Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.

LOS ANGELES Hi-Chew's line of fruit chews now features a grape flavor.

“Our grape flavor has been a popular treat especially among children in Japan,” said Toshiya Yasuda, president of Morinaga America. “We are confident that by bringing our grape flavor to America, we will not only delight our current fans, [but] we [also] will stimulate more curiosity in trying Hi-Chew fruit chews that will gain us an even greater following after sampling one of our fruity, chewy candies.”

HERSHEY, Pa. Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as new assortments to feed trick-or-treaters.

Hershey said that its Reese's peanut butter cups will be in pumpkin shapes for the season, and its iconic Hershey's Kisses will be disguised in silver, black and orange foil.

NAPA, Calif. A maker of all-natural and organic foods has kicked off a new campaign designed to teach children about vegetables.

Annie's Root 4 Kids campaign seeks to get 1 million children to learn about and plant vegetables now through next year's harvest, the company said. Annie's has partnered with the National Farm to School Network, an organization that connects more than 10,000 schools across America with local farms to provide healthy food in cafeterias, nutrition education in classrooms and hands-on learning through school gardens.

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.

MIAMI Pampers is looking to connect with Hispanic consumers through a partnership with Spanish-language television newscaster Barbara Bermudo.

As part of the deal, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby's development and well-being.