Eye

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

There’s been a shift in the way Western women approach makeup. They’ve come to understand that their makeup routine starts when they wash their face, and they want more from their cosmetic products than coverage and concealing.

For all the clamor and controversy over being “cruelty-free,” little attention is paid to the animal derivatives used in the products themselves. There is a small but growing band of thought leaders — brands, bloggers and activists — who are determined to raise awareness and create a market for those who want to lessen the environmental impact of animal agriculture by offering vegan beauty products.

TORONTO — Augmented reality technology provider ModiFace has unveiled its latest effort — a web-based skin assessment platform for skin care brands. The patented technology allows users to upload a photo that it then analyzes for a virtual skin consultation, after which it suggests appropriate products for identified needs.

ST LOUIS — Ingestible beauty brand ZSS’ supplements are getting a wide launch. The brand announced this week that it had partnered with GNC to carry its Clear Skin and Radiant Skin targeted supplements starting in October.

The Clear Skin products focus on blemishes and skin sensitivity, while the Radiant Skin supplements are formulated to fight signs of aging and environmental stressors, the company said. The products are all free of parabens, carcinogens, hormone disruptors and PEGS.

NEW YORK — Estée Lauder has unveiled its campaign for a second limited-edition makeup collection with fashion designer Victoria Beckham.

The new Victoria Beckham Estée Lauder makeup collection will be available beginning September 2017 at select retailers globally, as well as victoriabeckham.com, esteelauder.com and Victoria Beckham's flagship 36 Dover Street London store. Beckham will front the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York.

Although the U.S. color cosmetics market has seen a 2% increase so far this year, growth is sluggish across individual segments, according to new research by Mintel. Consumer desire for simplified makeup routines have affected lip, facial and eye cosmetics — each of which has grown about two percentage points slower this year compared with last year.

NEW YORK — Pixi Beauty has announced a new partnership with Perfect to bring a collection of its products to the company’s YouCam Makeup app. More than 50 Pixi products will be available for augmented reality try-on within the app, including its Multibalms, Endless Silky Eye Pens and its new five-product line of MatteLast liquid lip colors.