Eye

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018. 

TORONTO — MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition.

ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.

NEW YORK — Part of the next step in the collaboration between Perfect Corp. and L’Oreal is to bring iconic beauty brand Lancôme Paris, to AR-powered YouCam Makeup.

In just the past few months, Walmart announced plans for a naturally positioned color cosmetics line called Found. CVS has pumped in more than 2,000 natural, organic and naturally inspired items, such as Organic Doctor and Burt’s Bees cosmetics into 3,000 doors. And earlier this year, Target substantially built out its natural assortment and dubbed natural skin care as a business contributing double-digit percentage sales lifts.  

NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.

NEW YORK — Coty is looking to a rising star makeup artist to represent its Rimmel London brand globally. The company announced recently that James Molloy is the global makeup ambassador for Rimmel London. The brand said that it recognized him as a voice to communicate its edgy and evolving beauty vision to consumers and influencers, and that the partnership was part of its efforts to develop up-and-coming talent that connects with consumers.

NEW YORK — Walgreens Boots Alliance today has launched CYO, an exclusive makeup line designed for younger customers, featuring 160 items that can be mixed and matched.

The CYO portfolio includes eye shadows that can be used wet or dry for different effects, highlighting creams that can be mixed or layered for shimmer and an assortment of blushers. All items in the collection range in price from $3.50 to $7.50.