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JCPenney is testing out a smaller version of the Sephora shops that it places strategically within its stores.

According to Fortune, if the trial is successful, JCPenney could roll out the new 350-square-foot boutiques inside the smaller stores that it operates.

Read more about the new Sephora shops by clicking here.

SAN FRANCISCO -- H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

H2O+ Beauty says the new holiday offerings are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils or phthalates.

The packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage.

NEW YORK -- Sally Hansen is launching the first nail polish in the U.S. that blends saturated color and nourishing argan oil in 38 new shades.

Sally Hansen's new Color Therapy products feature a nail polish, top coat, and nail & cuticle oil, inspired by women’s desire to wear beautiful color while simultaneously caring for their nails.

WINNIPEG -- Natural skin care brand Olen is launching a 100% natural sunscreen called Sunblocz. 

According to the brand, Sunblocz and Sunblocz Baby+Kids sunscreen is as safe for the earth as it is for skin. The company says it's safe for use in sensitive reef areas and marine parks and is 100% all-natural, with zero chemicals.

STERLING, Ill. – Men's grooming brand Wahl Clipper is honoring "real guys" with a new documentary style campaign that profiles two American men.

NEW YORK -- Yes To has launched a new collection of liquid soaps to appeal to the rising number of consumers looking for natural products for their hands.

The company announced it has launched new liquid hand soap formulations that include: Argan Oil Fig, Marula Oil Mango, and Primrose Oil Coriander.

The suggested retail price for each of these products is $3.99. The new products are available now at Walmart.  

TORONTO -- Premium yet affordable skin care brand Look Beauty has launched a new collection.

The new Spa @ Home by Masque Bar Collection features two purifying cleansers that prep skin, along with four face masks individually formulated to absorb oil, minimize pores, even out skin tone, and brighten your complexion overnight.

The new Spa @ Home by Masque Bar Collection includes:

COPPELL, Texas -- Legacy baby brand Baby Magic is celebrating a big milestone by putting the spotlight on dads.

While dads have often been portrayed as taking a backseat when it comes to parenting, studies and conventional wisdom show that today’s millennial dads are hands-on, involved and engaged in child rearing.  Together, millennial parents are embracing teamwork and striving to share caregiving responsibilities to provide the best upbringing for their little ones.