Cosmoprof to host event dedicated to masstige and prestige beauty

BOLOGNA, Italy -- Cosmoprof Worldwide Bologna will celebrate its 50th anniversary in March by launching a new project called COSMOPRIME.

According to Cosmoprof, COSMOPRIME will be a preview to Cosmoprof Worldwide Bologna 2017. Buyers and distributors attending COSMOPRIME in Pavilion 19 will have the chance to visit the Extraordinary Gallery, a Cosmoprof exclusive area where beauty trends will be on display.

COSMOPRIME will host the only International Buyer Lounge of Cosmoprof Worldwide Bologna 2017. The International Buyer Lounge will welcome buyers coming from all over the world, selected as part of the International Buyer Program, the consolidated initiative by Cosmoprof Worldwide Bologna involving exhibitors from both Cosmoprof and Cosmopack in specific meetings with professional distributors and brands of the key markets for the cosmetic industry.

COSMOPRIME will be held in conjunction with Cosmopack, the target event of the beauty supply chain, held from March 16-19. According to show officials, this will allow professional visitors to spend one more day in scheduling B2B meetings and increasing their network.