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Leveraging service to enhance shopping experience
Frustrated watching specialty stores, online merchants and department stores siphon off a market they once controlled more than 50% of, mass marketers are firing back.
(To view the full Category Review, click here.)
To regain their dominance of the $16 billion U.S. beauty market, chains such as Walgreens, Target, CVS and Walmart are burnishing their images. Among the moves they are taking are:
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Boudica Naturals debuts clarifying shampoo, new website
LIVINGSTON, N.J. -- There's a new European brand entering the U.S. beauty space, and this one has clean, all-natural ingredients.
Boudica Naturals hair products, produced in Hertfordshire, England, are free of harsh salts, glycol, formaldehyde, parabens, artificial colors and fragrances as well as all other undesirable ingredients. Boudica products are infused with organic avocado and grapeseed oils, rice, soy and wheat proteins, and regenerative apple stem cells.