Beauty is ‘green’ at Cosmoprof Worldwide Bologna 2017

BOLOGNA, Italy – Cosmoprof Worldwide Bologna will celebrate its 50th anniversary in March by hosting its first-ever special event dedicated to organic beauty products.

BeOrganic will be completely dedicated to companies producing organic beauty products. The area will enliven COSMOPRIME, the preview of Cosmoprof Worldwide Bologna 2017, which will host international retail companies from March 16-19, in conjunction with Cosmopack.

All of the exhibitors presenting certified organic beauty products at BeOrganic will have the chance to feature their “BeOrganic” label. According to Cosmoprof, this will allow professionals, buyers and distributors visiting the exhibition to more easily recognize companies with a certification of their organic products.

Green beauty is a market that is growing constantly, as consumers pay more and more attention to health and sustainability. The green beauty market is estimated to have an annual growth of $1 billion and a total value of $10 billion.

In 2016, Cosmoprof Worldwide Bologna had record numbers, with more than 200,000 attendees and 2,510 exhibitors, 73% of them coming from abroad, and 25 country pavilions took part in the event.