MIAMI, Fla. -- Beauty products brand HSI Professional is planning to expand distribution of its styling tools and hair care products to brick-and-mortar retailers.
HSI Professional offers hair styling tools such as the Glider Ceramic Flat Iron, Glider Straightening Heated Brush, a variety of curling wands and blow dryers. It also offers hair styling agents such as shampoos, conditioners, Argan oil leave-in treatments and heat protectant spray, smoothing masks, and thermal protector sprays. The brand's value proposition is: “Built for salons. Priced for homes."
HSI Professional products are currently sold on HSIProfesional.com, Amazon.com and other retailers. The products will soon also be available at Walmart and Target.