Estee Lauder to buy millennial-fave beauty brand for $1.45B

NEW YORK -- Estee Lauder has agreed to buy California-based beauty company Too Faced for $1.45 billion, scooping up a brand that’s popular with millennials.

Too Faced products are sold at self-serve beauty retailers such as Sephora and Ulta Beauty and have a loyal following on social media. 

The deal is the latest in a series of beauty mergers this year.

In October Coty acquired more than 40 of Procter & Gamble Co.’s beauty brands. And Revlon agreed to acquire Elizabeth Arden in June for about $419 million.

Read more about the Estee Lauder deal by clicking here.