Boudica Naturals debuts clarifying shampoo, new website

LIVINGSTON, N.J. -- There's a new European brand entering the U.S. beauty space, and this one has clean, all-natural ingredients.

Boudica Naturals hair products, produced in Hertfordshire, England, are free of harsh salts, glycol, formaldehyde, parabens, artificial colors and fragrances as well as all other undesirable ingredients. Boudica products are infused with organic avocado and grapeseed oils, rice, soy and wheat proteins, and regenerative apple stem cells.  

Boudica is launching a Clarifying Shampoo, which is certified vegan. The Clarifying Shampoo is ideal for greasy or heavy hair and is also highly effective at neutralizing the effects of chlorinated pool water.

The brand has also launched a new website at boudicashampoo.com. 

Boudica Naturals products are mainly available on Amazon.com for now.