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Old Spice has launched a new digital campaign aimed at consumers who use fitness apps. According to Adweek, the brand has created a video and launched a mobile fitness website to promote Old Spice's Hardest Working Collection of men's bodywash and deodorants.

While rainbow hair seemed to be the "it" beauty phenomenon of 2015, the colorful trend has now expanded to another part of the body: eyelashes. According to InStyle magazine, rainbow colored mascara and lash extensions are the latest beauty trend to go viral. (InStyle) 

HAYES, U.K. — Eyelashes and artificial nails are growing, and that isn’t wasted on PDC Brands, which last month scooped up the United Kingdom’s Original Additions. The deal brings PDC, known for fragrance and bath products, into two new categories. Most notable is the chance to expand into the artificial eyelash category with Original Additions’ Eylure London, the No. 1 cosmetics lash brand in the United Kingdom.

There are ample opportunities for up-and-coming cosmetics lines to squeeze onto mass walls as the industry awaits the transition of several lines from Procter & Gamble to Coty, along with the final verdict on whether or not Revlon is on the block.