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Report: Rainbow lashes are latest viral beauty trend
While rainbow hair seemed to be the "it" beauty phenomenon of 2015, the colorful trend has now expanded to another part of the body: eyelashes. According to InStyle magazine, rainbow colored mascara and lash extensions are the latest beauty trend to go viral. (InStyle)
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PDC Brands targets eyelash, nails
HAYES, U.K. — Eyelashes and artificial nails are growing, and that isn’t wasted on PDC Brands, which last month scooped up the United Kingdom’s Original Additions. The deal brings PDC, known for fragrance and bath products, into two new categories. Most notable is the chance to expand into the artificial eyelash category with Original Additions’ Eylure London, the No. 1 cosmetics lash brand in the United Kingdom.