Eye

DSN looks at five ways beauty brands and retailers are looking to survive a potentially forthcoming industry downturn.

The 12-piece special-edition Puma x Maybelline collection features smudge-proof mascara, a metallic highlighter, the Super Stay Matte Ink long-wear lip color in limited-edition shades, and two new duo sticks.

The Outlast Nudes collection, which features seven shades, designed to complement a variety of skin tones and undertones.

Ofra Cosmetics and makeup artist Francesca Tolot have released the OfraxFrancesca collection, which features liquid lipsticks and various palettes.

A recent survey of retailers, manufacturers and service providers in the beauty category has indicated that current category performance, merchandising execution and retail reinvention are indicators of future growth.

CoverGirl’s Outlast Active collection was designed to be high-performing, sweat proof and long-wearing, and features foundation, mascara, eyeliner and a setting mist.

CoverGirl's Full Spectrum collection features cosmetics for the eyes, lips and face, inspired by multicultural women, the company said.

CoverGirl's Exhibitionist Mascara was created with a buildable formula that does not allow smudging, clumping or flakes, the company said.