Eye

L’Oréal Paris is embracing the darker hues of fall by making its Voluminous Original Mascara available in a deep burgundy shade.

Memebox and Sephora partnered together to bring Kaja, a new K-beauty line that contains an array of products that compliment all skin tones, to the retailer's shelves.

RevitaLash's Double-Ended Volume Set combines the brand's Volumizing Primer and Volumizing Mascara into a 2-in-1 duo, which enhances volume and creates pigmented lashes.

The Vintage Cosmetic Company is bringing its Comforting Gel Bead Face Mask and Cosy Comfort Kit to the retailer's shelves in late July and early August.

Consisting of 14 pieces, Camila Cabello's Havana collection features natural-looking, universally-appealing shades and vibrant packaging, which pay tribute to the natural beauty she grew up surrounded by, the company said.

Madison Keys will join Acuvue's See It Through campaign, which celebrates the ambitions and aspirations of teens, the company said.

Ofra Cosmetics, which counts such beauty bloggers as KathleenLights, Nikkie Tutorials and MannyMUA as fans, will be entering 451 Ulta Beauty locations on June 24.

With full brows and smoky eye looks taking center stage, making eye makeup pop is a more complicated process than ever, but retailers and suppliers are growing their eye makeup offerings to meet shopper demand.