Eye

Hamacher Resource Group’s Future 50 Emerging Brands from 2017 include products that run the gamut from OTC to beauty, from eyedrops to hemorrhoid cream, all of which have set themselves apart from the pack based on sales indicators and community pharmacy distribution.

The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.

While companies are creating ways to keep consumers engaged during their jaunt down the beauty aisle, innovative products are what looks to bring them to the point of purchase.

Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.

The Eye Sleeping Mask prevents moisture loss and reduces the appearance of puffy eyes by delivering a boost of caffeine to the eye area.

Several items in the 70 piece collection, such as the Boogie Down Bronze and Livin’ the Highlight, are inspired by the singer's career.

The in-app offerings from Eylure will feature 10 lashes from influencer curated collections and its top-selling lines.

The nine-SKU line of natural products spans the personal care category from lip balm to shampoo, beard oil and under-eye moisturizer.