Face

CINCINNATI — Procter & Gambled owned Puffs, is doing its part to ensure customers are choosing responsibly sourced facial tissue products. The company has strengthened its commitment to responsible forestry management by earning the Forest Stewardship Council (FSC) certification. The company also has partnered with the Rainforest Alliance, and will begin using this certified labeling on all tissue products. 

NEW YORK — Perfect Corp., the company behind the YouCam Makeup app, now has a natural beauty brand within its portfolio. It has been announced that 100% Pure Cosmetics – a brand that specializes in creating organic skin care products, free of harmful toxins; will be partnering with the AR-powered company to bring consumers livestreamed beauty broadcasts and virtual in-app try ons. 

NEW YORK — Shiseido has announced that its subsidiary company, Shiseido Americas has acquired Giaran. A data company with technology in artificial intelligence platforms that will allow the company to transform the consumer experience by taking personalized beauty to the next level.

TORONTO — Bobbi Brown Cosmetics is partnering with beauty-focused augmented reality technology provider ModiFace. The Estée Lauder-owned brand’s new AR-powered e-commerce site will allow consumers to virtually try on some of the most popular and in-demand products. 

ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.

NEW YORK — Part of the next step in the collaboration between Perfect Corp. and L’Oreal is to bring iconic beauty brand Lancôme Paris, to AR-powered YouCam Makeup.

In just the past few months, Walmart announced plans for a naturally positioned color cosmetics line called Found. CVS has pumped in more than 2,000 natural, organic and naturally inspired items, such as Organic Doctor and Burt’s Bees cosmetics into 3,000 doors. And earlier this year, Target substantially built out its natural assortment and dubbed natural skin care as a business contributing double-digit percentage sales lifts.  

NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.