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Beauty app-splosion
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
(To view the full Beauty Trends Report, click here.)
L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.
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From brows to lashes and lips, color cosmetic sales are trending up
From the hot color segments to new product launches, here is what you need to know about the beauty business in 2017.
(To view the full Beauty Trends Report, click here.)
Mass market color cosmetics sales continue to climb, driven primarily by adventurous millennials.