Face

The Makeup Show NYC kicked off in May, with an address from director of artistry James Vincent. As a makeup artist with decades of experience working in every facet of the industry, Vincent offered a firsthand account of the trends that are fueling social media, driving sales and shaping product development.

SOLON, Ohio and SAN FRANCISCO — Efficient Collaborative Retail Marketing has acquired a technology company that has been changing how retailers discover new suppliers.

The company on Tuesday announced the acquisition of RangeMe, which streamlines new product discovery in a way that ECRM said will complement the foundation it has laid in helping buyers discover new products and improve category planning effectiveness.

AUCKLAND, New Zealand — Natural skin care company Trilogy is expanding its offerings. The company recently introduced the Trilogy Body Care line of products.

The three-product line includes Trilogy pure plant body oil, exfoliating body balm and botanical body wash. The body oil contains rosehip oil for repairing and hydration, as well as sweet almond oil for stabilizing skin pH and apricot oil for soothing inflammation. The company said it works well to improve stretch marks and scarring.

Coty’s Rimmel London brand in April unveiled its latest marketing push. For the Edge Your Look campaign, the brand has partnered with its well-known brand ambassadors — which include Cara Delevigne, Rita Ora, Georgia May Jagger and Kate Moss — as well as such beauty influencers as makeup artists Portia Ferrari and male teen beauty blogger Lewys Ball. 

Mass market doors might not be the prime destination for all beauty products, but there are market wedges the channel dominates. An example is color cosmetics, where brows and lashes are leading the charge to attract shoppers. Bath sales are also bubbling again as drug stores wrest customers away from mall-based specialty stores, while also nabbing licensed hits that score big with parents. IRI tracked double-digit increases in the category over the past year.

NEW YORK — L’Oréal USA on Wednesday shared the progress it has made in its sustainability efforts, Sharing Beauty for All.

The achievements include 100% renewable electricity for its U.S. manufacturing, an 84% reduction in carbon emissions and a slashing its water usage 52%. Additionally, the company’s waste per finished product has been reduced by 43%, as it simultaneously makes improvements in package design.

The skin care/facial category saw a 2% growth in sales for the last 12 months compared with the previous year, driven by the cleansers segment, which was up 9% in the food and drug channels. Moisturizers saw 7% and 9% growth in drug and food, respectively. The anti-aging segment decreased 2% in drug and 4% in food sales year over year (Figure 1).

Drug chains are editing existing product assortments to clear more space for up-and-coming brands that court back shoppers who may have migrated to specialty stores. Several categories are heating things up in the beauty aisles, especially Korean beauty. Kline research reveals the category is growing at a 30% annual clip, and chains are seeking the right items to introduce more shoppers to the innovative and effective Korean entries.