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Fanta reprises ‘Wanta Fanta’ anthem with modern-day twist

The brand put a modern-day twist on the jingle to accompany its new campaign.
Gisselle
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Fanta is going back to the 2000s with a new iteration of its “Wanta Fanta” jingle. 

The sparkling fruit beverage brand put a modern-day twist on the jingle to accompany its new campaign. 

"Wanta Fanta is a shoutout to a generation craving more balance and time out for themselves." said Ibrahim Khan, global vice president of marketing Fanta at The Coca-Cola Company. "Walking through the supermarket, we realized the aisles were exploding with functionality. Most products focused only on the physical demands of a Gen Z lifestyle. So instead, we decided to speak to their spirit. Moments when they want drinks that are just delicious, with no strings attached. When they want to do things just for themselves to feel good. That's what Wanta Fanta is about. Because doing what you want can be as easy as drinking an ice-cold, delicious can of Fanta."

[Read more: DiGiorno elevates cheese pulls with thin, crispy stuffed pizza]

The new iteration of the song features a lyrical twist that champions daily wants, the company said. 

"We created the new platform and work to speak directly to our fans to let them know we see them and hear them," said Camilla Zanaria, senior director, global shopper and consumer content, sparkling flavors. "The campaign film and remixed jingle both speak directly to the often-challenging balance of daily responsibility and desire for fun our fans face.  We want to give people permission to carve out more moments for what they want to do."

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