-
ShaveMOB.com expands market reach with acquisition
GOLDEN, Colo. -- ShaveMOB.com, an online retailer of razor blades for men and women, has acquired 800Razors, a U.S.-based personal care products company.
ShaveMOB.com says the acquisition will drive further e-commerce growth by expanding the company's customer base and brand equity. 800Razors invested millions of dollars in the development of its brand, creating strong relationships with customers and building a media footprint through partnerships with famous athletes, according to ShaveMOB.com.
-
Sarah Jessica Parker launches exclusive scent at Ulta
NEW YORK -- Sarah Jessica Parker is launching her new fragrance exclusively at Ulta Beauty with an innovative guerrilla marketing campaign.
Parker is using the power of suggestion to help fans discover the secret of her new scenat called Stash. A mysterious global street art campaign is teasing the fragrance's ultimate reveal.