Fragrance

PARIS -- The villain in the upcoming and latest installment of the "Wolverine" series will be the face of Diesel's new fragrance for men launching in August.
  
Boyd Holbrook had roles in David Fincher's "Gone Girl" and the Netflix series "Narcos," and was recently seen in "The Free World" opposite Elisabeth Moss. He is set to star as the chief villain in the next "Wolverine" installment.

BOLINGBROOK, Ill. -- Ulta Beauty blew past expectations in the first quarter with a 15.2% increase in same store sales and a 38.8% e-commerce boost.

RIDGEFIELD PARK, N.J. -- CCA Industries Inc. has launched a new logo, "Core Care America," and corporate identity. 

The company has begun using the new logo and business name, "Core Care America."  The corporate name remains CCA Industries, Inc. 

NEW YORK -- Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.

A new beauty boutique opened in New York this month, and the retailer is more like Tesla and Whole Foods than Sephora. The New York Times reports that the new beauty retailer is selling more than beauty products; it is selling the idea that natural wellness creates beauty. (New York Times)

NEW YORK -- Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder.

The campaign is part of the company's digital reboot, which aims to provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.