From a focus on innovative multimedia offerings to expansion beyond stationery, and digital marketing and commerce efforts, card makers are working to help retailers boost sales and keep up with constantly changing shopper desires.
Waterpik's new Sonic-Fusion enables flossing and brushing at the same time by cleaning the tooth surface, and targeting plaque and debris between the teeth and below the gumline.
Coming in two varieties — semi-sweet and 67% dark chocolate — Simply Delicious Morsels by Nestlé Toll House contain cocoa butter, pure cane sugar and 100%-real chocolate, the company said.
Palmer’s Natural Fusions Collection was created for women who would like to try DIY at-home concoctions of natural ingredient hair products, and contains 95% or higher naturally derived ingredients.
Each of the three new flavors — apple raspberry, apple pineapple and apple cranberry — are made with 100% apple juice, coconut water and a splash of vegetable juice, the company said.
The collection's new formulations include Omega 6 and 9-rich castor oil, coconut oil, and Brazilian Pequi Oil, which smooth, protect and seal in moisture, the company said.
DSN's beauty director takes a look at how influencers and brand ambassadors, appearing in traditional media and on Instagram and elsewhere, are appealing to today's consumers who are looking for beauty and fashion tips.
SheaMoisture's new Silicone Free Miracle Styler Leave-In Treatment is designed for all hair types, while the 100% Virgin Coconut Oil Daily Hydration Micellar Water and Daily Glow Priming Moisturize can be used on a daily basis.