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Warburg Pincus acquires majority stake in Crossmark
PLANO, Texas — Consumer goods sales and marketing services company Crossmark will merge with an affiliate of private equity firm Warburg Pincus, Crossmark said Wednesday.
The company announced a majority investment by the New York-based firm, saying Crossmark's management owners would maintain a significant equity position and continue to actively lead the company and that the investment will allow it to achieve its growth objectives faster than it could do on its own.'
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Dr Pepper Snapple Group to launch 10-calorie versions of its sodas
PLANO, Texas — As an extension of Dr Pepper Ten, the soft drink company will launch 10-calorie versions of five of its biggest soda brands, beginning January 2013. Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer are all getting makeovers.
Unlike other artificial sweeteners, the 10-calorie sweetener mix used by Dr Pepper Snapple Group contains enough high-fructose corn syrup to appeal to those consumers who have reservations about the taste of diet drinks, the company said.