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Friskies looks to help cat owners add excitement to pets' lives
ST. LOUIS — Friskies has launched a campaign designed to end "cat boredom."
The brand has launched a movement on its Facebook page, which underscores how Friskies cat treats can add excitement to cats' lives. Additional tools for the fight are available for consumers on the page, including videos, games and surprise giveaways exclusively for Friskies' Facebook fans. What's more, the campaign features a video public service announcement depicting many bored cats that haven't yet discovered the solution.