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10,000 & counting: Dollar General goes national
At first blush, there appears to be nothing special about Dollar General’s first Southern California store in the suburb of Montclair. It occupies about 7,500 sq. ft. of space in an aging strip center, and a small banner hung on the exterior beckons to passing motorists and pedestrians, “Now Open.” Inside, more signs explain the bare-bones merchandising of familiar brands to shoppers unfamiliar with the Dollar General value proposition.