-
Kiosks reach shoppers out of store
It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.
The advantages are just too good for these mini-boxes not to take hold. To begin with, there’s brand extension. Only the Internet can be as effective in attributing a national presence to a regional operator.
-
ReportersNotebook — General Merchandise, 4/23/12
SUPPLIER NEWS — A new device designed to offer home climate and aroma control has hit the market. New Honeywell with Febreze Freshness Cool and Refresh fan brings together Honeywell’s ability to circulate indoor air while utilizing Febreze Set & Refresh scent cartridges that are designed to eliminate odors, Honeywell said. A single scent cartridge can last up to 30 days, depending on the fan speed that’s used. The Honeywell with Febreze Freshness Cool and Refresh fan is available for a suggested retail price of $29.99.