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E-cigarettes billow their way into retail
Electronic cigarettes, sometimes called personal vaporizers, are making their way into the drug channel. As tobacco smoking in public is steadily becoming a thing of the past, smokers are looking for alternatives, and more retail channels are carrying the products.
Rite Aid has begun to carry several models of electronic cigarettes, replacement batteries and replacement cartridges, and is merchandising the products at the checkout near tobacco products.
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Former Novartis executive joins Sun Products
WILTON, Conn. — Sun Products has announced the appointment of a new EVP national brands.
Ed Vlacich, the company said, will be responsible for building Sun Products' branded business through effective marketing, innovation and strategic leadership and will be a member of the company's executive leadership team.
Vlacich comes to Sun Products from Novartis, where he spent more than seven years in senior leadership roles. He most recently served as global chief marketing officer for CIBA Vision, a $2 billion contact lens and care business.