General Merchandise

BETHEL, Conn. — As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.

CHICAGO — SymphonyIRI on Wednesday launched “Analytics2020,” a consumer packaged goods and retail industry initiative designed to identify and define the roadmap for consumer and retail analytics innovation into the next decade.

DALLAS — Kimberly-Clark announced the transition of two executives to new roles at the company.

The company said Kimberly-Clark Professional president Christian Brickman has been elected to serve as president Kimberly-Clark International. The current president of the company's international division, Bob Black, is leaving the company to pursue other opportunities. Replacing Brickman in his current role is Elaine Stock, who currently serves as Kimberly-Clark's SVP and chief strategy officer.

ODENTON, Md. — M-Edge has unveiled its latest collection of tablet, smartphone and e-reader accessories in time for spring.

WASHINGTON — While intentions aren't always equal to results, if the National Retail Federation's predictions are correct, consumers will be shelling out quite a bit of cash this Easter. According to NRF’s Easter spending survey, conducted by BIGinsight, Americans will spend an average of $145.28 on everything from apparel and candy to food and decorations this year, up 11% from $131.04 last year. Total spending is expected to reach $16.8 billion.

WESTLAKE VILLAGE, Calif. — Vapur has launched a collapsible and reusable water bottle.

The Vapur Element Anti-Bottle is made with a 3-ply combination of BPA-free nylon and antimicrobial polyethylene, can be folded and stowed away when it is empty, and also is freezable and dishwasher safe, the company said.

NEENAH, Wis. — Kimberly-Clark has expanded its GoodNites brand to include a new innovation that provides bedwetting protection.

GoodNites bed mats are absorbent, cloth-like and disposable that offers bedwetting protection by adhering to a child's fitted sheet.

COLORADO SPRINGS, Colo. — The Global Market Development Center on Monday announced Party Animal — a manufacturer of flags, banners, collectible toys and knick-knacks featuring licenses from the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League and more than 70 colleges and universities — has joined the manufacturer's association.