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Customizing the in-store experience
Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.
Smartphones and the concept of digital coupons may not be so new, but what is relatively new to the mass market and becoming increasingly pervasive throughout the industry is the use of mobile technologies and social networking platforms — by both retailers and manufacturers — to customize offers for today’s shopper. -
Floam, Gak make a comeback
NEW YORK — 1990s playtime staples Floam and Gak are making their return to store shelves.
NSI International and Nickelodeon said both of the items have been reformulated with new manufacturing technologies and include new ingredients, and are phthalate-, latex- and BPA-free. Nickelodeon Floam is a texturized molding compound, while Nickelodeon Gak is stretchy and squishy collectible goo.