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Etch A Sketch responds to political comment with new campaign
BRYAN, Ohio — After being thrust into the political arena, Ohio Art has launched a series of ads designed to maintain the political neutrality of its classic drawing toy.
Ohio Art announced that its advertising agency, Team Detroit, has launched three ads for the company's Etch A Sketch product. The campaign followed comments made by a political aide of presidential candidate Mitt Romney, who said, "you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and we start all over again."
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DieHard extends line to include alkaline batteries
HOFFMAN ESTATES, Ill. — An auto brand has unveiled a new line of batteries designed to power household devices.
DieHard has launched its full line of alkaline batteries that include AA, AAA, C, D, 9V and rechargeable batteries. The rollout is being supported by a new television campaign that is an updated version of the company's DieHard TV ad from the 1970s to underscore how the brand is celebrating 45 years as America's auto battery brand, but now will deliver power and superior performance through a full line of alkaline batteries for household devices.