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Mintel: Moms with younger kids put emphasis on safety, value and nutrition when making buying decisions
CHICAGO — Motherhood influences the way women shop, according to Mintel research.
The research firm found that being a mother influences shopping habits as an increased emphasis is put on the safety, value and nutrition of everyday purchases:
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More than half of moms who only have children younger than 6 years old (51%) said they question how safe things are for their children to eat, use and wear;
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40% said think about the long-term impact products have on their children;
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Duracell extends Olympic program with new song
BETHEL, Conn. — Duracell is extending its "Rely on Copper to Go for the Gold Olympic Games" program to unveil an exclusive and original song created for Team USA.
"Champions," performed by recording artists O.A.R. and B.o.B., is available as a free download to all of Team USA and consumers on Duracell's Facebook page, where they also can view the official music video starring the artists and Duracell's partner athletes, including Dwight Howard (basketball), Hunter Kemper (triathlon), Diana Lopez and Mark Lopez.