General Merchandise

LOS ANGELES — Do or Die Fitness has introduced a new line of fitness tools designed to help people with knee, wrist and neck problems modify workout moves.

New Wrist Wedges, Knee Donuts and Neck Circles are designed to provide support, stability and comfort for those that are unable to put weight on these sometimes sensitive areas.

Do or Die Fitness Wrist Wedges and Knee Donuts retail for $19.99 per pair, while the Neck Circle retails for $9.99.

BOSTON — Drug Store News editor-in-chief Rob Eder interviewed Lansinoh Labs VP sales Michelle McLaughlin here at NACDS Marketplace about the company’s leading position in the natural feeding category, and an exciting new line of products from Europe, which Lansinoh acquired this year and currently is launching to U.S. retailers.

BOSTON — Hollywood Fashion Secrets’ fashion fixer products are a favorite among women. And now men can get a little help, too, thanks to the new Decent Man’s Grooming Tools line of wardrobe malfunction solutions.

The collection includes such products as large lint-removing mitts; deodorant residue-removing sponges; shoe shine wipes; instant, no-sew button replacement kits with both black and white buttons; and Pit Protectors to protect shirts and suits from unsightly sweat stains.

BOSTON — Splash Guard, which is based in Northport, N.Y., is showing retailers here at NACDS Marketplace the Lil Rinser, a soft, form-fitting device designed to fit over a child’s ears and forehead and keep shampoo, suds and soapy water from getting to the eyes, ears, nose or mouth.

BOSTON — The National Association of Chain Drug Stores’ Meet the Market program on Saturday afforded the more than 250 retail buyers in attendance a bit of a preview of what new product ideas and launches will be showcased at the conference.

BOSTON — BackJoy Orthotics, a newcomer to NACDS Marketplace, is showing retailers its patented orthotic support device, the BackJoy.

Retailing for just $39.95, the BackJoy is a special orthotic cradling system that encourages users to engage their core muscles when seated, rather than slumping down and putting undue pressure and strain on the lower back.

ATLANTA — Former Unilever executive Michael Polk has been appointed president and CEO of Newell Rubbermaid, effective July 18. He succeeds Mark Ketchum, who is retiring but will remain a director until May 2012.

Ketchum announced in January his intention to retire after being recruited from the board five years ago to lead Newell Rubbermaid through its transformation into a marketing-driven company.

OAKLAND, Calif. — Water filter brand Brita has tapped its FilterForGood team to encourage consumers to reduce their bottled water waste through a series of three-day music festivals headlined by Dave Matthews Band.