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Kimberly-Clark kicks off promotion with help from CheckPoints
DALLAS — Kimberly-Clark has teamed up with a mobile shopping application for a promotion at Walmart stores.
As part of Kimberly-Clark's integrated commercial program linked to the upcoming release of Disney and Pixar's "Cars 2," Kimberly-Clark said it will use CheckPoints' app to drive shoppers to Walmart stores and engage them with Kimberly-Clark brands, such as Kleenex, Scott and more.
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GMDC delivers nearly 11,000 appointments, calls for a renewed focus on general merchandise
ORLANDO, Fla. — The Global Market Development Center’s General Merchandise Marketing Conference held here earlier this month provided for almost 11,000 appointments, in addition to 169 senior executive conferences that were piloted at the GM event, the association reported Tuesday.