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Henkel looks to shake up laundry category
NEW YORK — A new fabric softener from Henkel is sure to revolutionize the laundry category.
Henkel has rolled out its Purex Complete crystals softener, which can be directly added to laundry at the beginning of every wash cycle. Unlike traditional oil-based softeners, this innovative product infuses fibers with long-lasting fragrance. The softener also is 100% safe to use on baby clothes and children’s sleepwear.
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Mattel plays executive shuffle
EL SEGUNDO, Calif. — Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of COO, effective immediately.
Stockton will report to Robert Eckert, Mattel chairman and CEO.
The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March.