The retailer and Ainsworth created the Pure Balance pet food brand in 2012, which contains seven different dry formulas and a dozen wet dog food options.
The 2000s brought infomercials to yet another level of sophistication with actors, fancy graphics, theme songs and a direct connection to social media and the product’s website.
Once known for gimmicky gadgets and one-hit wonders, the burgeoning infomercial-driven product segment has given way to more purposeful items, higher sales tickets and ongoing line extensions.
The Vinyl Record Cards will contain a 45 RPM vinyl record and feature two songs from Atlantic Records artists such as Bruno Mars, Aretha Franklin and INXS.
The Warm Fuzzy Love card collection features googly eyes attached to bright, colorful fur and when the zipper on the back of the heart is opened, a silly serenade begins with a mini-card being revealed.
