Once known for gimmicky gadgets and one-hit wonders, the burgeoning infomercial-driven product segment has given way to more purposeful items, higher sales tickets and ongoing line extensions.
The Vinyl Record Cards will contain a 45 RPM vinyl record and feature two songs from Atlantic Records artists such as Bruno Mars, Aretha Franklin and INXS.
The Warm Fuzzy Love card collection features googly eyes attached to bright, colorful fur and when the zipper on the back of the heart is opened, a silly serenade begins with a mini-card being revealed.
The product's Discover feature rolls out content sorted into themes, such as "Popular Vacation Spots for You and Your Pet" and "DIY Pet Treat Recipes" multiple times per week.
The Microchip Pet Door Connect allows pet owners to control the pet door remotely from a smartphone or tablet, and monitor their pet’s activity and habits.
The St. Louis-based has entered a definitive agreement to acquire Spectrum Brands Global Battery and Portable Lighting Business, which includes the brands Varta and Rayovac for $2 billion in cash.