General Merchandise

Estée Lauder has announced that it will be expanding its relationship with Perfect Corp.,-owned YouCam Makeup. Previously the two companies collaborated by allowing consumers to virtually try on shades of lipstick in real-time through an app.

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.

A recent article published in the Whole Dog Journal included a number of therapeutic ways people can address their pets’ arthritis pain relief needs, including a lengthy discussion on laser and red light therapies. A few years ago, a similar article would have likely focused on prescription-based solutions, but now the conversation often centers on alternative methods for caring for our pets.

SinfulColors expands into makeup

SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens. 

Quallis Brands, the parent company of men’s grooming brand Scotch Porter is diving into a new territory with their latest product launch. The company has announced their entry into the men’s personal care category with the launch of Fresh Meat Masculine Wipes.

Designed to freshen one of the most sensitive areas, the wipes are gentle on skin, infused with aloe, vitamins B, E and free of parabens, phthalates, chlorine, formaldehyde, and alcohol, the company said.

Minneapolis-based Target has announced it has come to an agreement to acquire Shipt, a digital same-day delivery platform for $550 million in cash. The retailer will leverage its network of store’s and Shipt’s technological platform to quickly and efficiently bring same-day delivery to consumers across the country. 

My/Mo Mochi Ice Cream, created with ice cream and traditional sweet rice mocha dough, has launched a new product to their collection. The new ice cream with mochi bits contains mocha dough nestled within ice cream.

Since launching in 2017, the Los Angeles-based company has expanded distribution to more than 6,000 retail locations across the nation. Most of the brand’s products can be found in the freezer aisle, with the exception of the My/Mo Mochi Ice Cream Mochi Bars, which are located in the bakery section.  

Creme of Nature is releasing seven new styling products within its Certified Natural Coconut Milk Collection. The line which is infused with coconut oil is designed to moisturize and protect hair, provide nourishment from roots to ends and aid in detangling dry, lifeless curls, the company said.