The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.
The drops are infused with bond-building technology and ingredients that target curl health for hydrated and stronger hair over time, the company said.
The latest additions to the collection include permanent hair color shades that have been designed with built-in bond repair, a shampoo and three styling products.