Pantene is kicking off its partnership with Tini Stoessel by naming her its newest Healthy Hair Ambassador and also sharing the plans to sponsor her first tour in the United States.
Ballerini will embark on a 12-week challenge where she will exclusively use the brand’s products and put her tresses under the microscope to see its improvement over time.
The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.
The drops are infused with bond-building technology and ingredients that target curl health for hydrated and stronger hair over time, the company said.
