Hairitage by Mindy rolls out new products alongside rebrand
Hairitage by Mindy, founded by Mindy McKnight, is rolling out a new range of products exclusively at Walmart.
Inspired by feedback from consumers, the new launches come in fresh and modernized packaging, reflecting its commitment to inclusive hair solutions based on the needs of its users.
The new range of products addresses a variety of concerns, including oil control and frizz protection.
"Since launching Hairitage, my goal has always been to create high-quality, affordable products that work for all hair types and textures," says McKnight. "Our community is at the heart of everything we do, and many of these products were created in direct response to what our consumers have been asking for. We are thrilled to introduce these new innovations at Walmart and continue providing the solutions consumers have been looking for."
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The launch includes the following products:
- So Over You Oil Control Shampoo: Cleanses hair, helping eliminate buildup and excess oil while maintaining scalp pH balance. Ideal for those struggling with oily scalps and greasy roots. Recommended for straight, wavy, curly and coily hair (1A-4C)
- So Over You Oil Control Conditioner: Lightly moisturizes and detangles hair without weighing down. Helps leave hair and scalp conditioned, purified and pH-balanced. Ideal for those struggling with oily scalps and greasy roots. Recommended for straight, wavy, curly and coily hair (1A-4C)
- Outta My Hair Gentle Daily Conditioner: Nourishes and helps detangle hair without weighing it down. Helps leave hair more manageable and moisturized. Perfect for everyday use. Ideal for those who want a simple cleanse & condition to maintain hair's overall health. Recommended for straight, wavy, curly and coily hair (1A-4C)
- SOS Deep Moisture + Restore Shampoo: Cleanses hair of buildup without stripping. Leaves hair feeling soft and deeply moisturized. Ideal for those with dry hair seeking rich moisture & hydration. Recommended for wavy, curly and coily hair (2B-4C) and thick hair
- Mane Event Anti-Frizz + Humidity Spray: Helps fight frizz for up to 24 hours while protecting from UV rays and heat styling up to 450°F. Leaves hair looking smooth and sleek.
- Working Overtime Dry Shampoo Powder: Refreshes hair and soaks up excess oil while adding volume and texture. Leaves hair feeling refreshed between washes.
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"We're incredibly excited to unveil these new products and our updated packaging, which reflect the values of our brand – inclusivity, quality, and a deep connection with our community," said Piyush Jain, chief executive officer, Maesa. "By listening closely to our Hairitage customers, we've created products that truly meet their needs, and we're thrilled to offer them exclusively at Walmart starting this March."
The Hairitage line is available online and in-store at Walmart for an SRP of $8.97 each.
