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HEALTH

  • Kantar Retail Drug Channel Workshop charts present, future of retail health and wellness

    The drug channel is undergoing massive transformation as a new age of healthcare consumerism is driving a new retail-ization of healthcare. "The old paradigm of a patient is now a consumer looking for information," said Kantar Retail director Brian Owens, setting the table for two days of intense discussion and in-depth presentations at the group's annual Drug Channel Workshop last week.
     
  • Piping Rock Health Products taps 30-year veteran for VP customer development and strategic planning role

    RONKONKOMA, N.Y. – Piping Rock Health Products on Monday announced the hiring of Richard Scoza as VP customer development and strategic planning. Scoza will be responsible for creating strategic initiatives to drive growth and development for the wholesale division of Piping Rock Health Products, including its Nature’s Truth and Sundance Vitamins brands and store brands.
     
  • Wet Lubricants gain 510(k) clearance as a class II medical device

    VALENCIA, Calif. - Trigg Laboratories on Monday announced that its Wet Original Personal Lubricant, which includes the Wet Flavored line, has been 510(k) cleared as a class II medical device by the U.S. Food and Drug Administration.
     
  • Optimum Nutrition 'Leads the Whey' with new protein mix flavors

    DOWNERS GROVE, Ill. - Optimum Nutrition on Thursday announced that chocolate-dipped banana is the winner of its "Lead the Whey" flavor contest, which took place in the fall of 2015. The contest featured three flavors – chocolate-dipped banana, mango and blueberry cheesecake – vying to become the newest permanent addition to the array of flavors already offered by Optimum Nutrition. 
     
  • Market Track taps Nielsen exec to bolster analytics offer

    CHICAGO - Market Track on Thursday named Dennis Moore as the company’s new president.
     
    Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.
  • 'The Big Hurt' named brand ambassador for Direct Digital's Nugenix

    CHARLOTTE, N.C. - Direct Digital on Thursday announced it has teamed up with Major League Baseball Hall of Famer Frank Thomas to promote its Nugenix brand, a dietary supplement male vitality product.
     
  • GSK partners with Kentucky Derby in Breathe Right promotion

    WARREN, N.J. - GlaxoSmithKine on Wednesday announced that Breathe Right brand has signed an official partnership with the Kentucky Derby and Derby-favorite Nyquist and will be onsite at the Kentucky Derby May 4 through May 7 to explain how the Breathe Right nasal strips work to help those who may suffer from nasal congestion breathe better, so they can sleep better. 
     
    Those attending the race can pick up free nasal strips from the Breathe Right brand booth at the event.
     
  • Perrigo first-to-market with private label offering of Mucinex 1200mg DM extended-release

    DUBLIN - Perrigo and its partner Allergan on Tuesday announced the launch of guaifenesin 1200mg and dextromethorphan HBr 60mg extended-release tablets, the first OTC store brand equivalent to Mucinex 1200mg DM extended-release tablets. 
     
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