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IRI releases first NutriLink segmentation study
CHICAGO — To help CPG manufacturers and retailers identify and leverage the varying shopper beliefs about health and nutrition, IRI has released the first NutriLink segmentation study, which classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, the firm announced Tuesday.
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CRN releases two video statements in response to anti-supplement journal editorial
WASHINGTON — In response to the study "Long-Term Multivitamin Supplementation and Cognitive Function in Men: The Physicians' Health Study II" and the editorial "Enough is Enough: Stop Wasting Money on Vitamin and Mineral Supplements," published Monday in the Annals of Internal Medicine, the Council for Responsible Nutrition on Tuesday released two video statements.