HEALTH

CHICAGO — Morton Salt on Thursday introduced a new line of Natural Epsom salt products, marking its first foray into the health and beauty category.

"The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper," stated Carol Panozzo, VP consumer products sales and marketing at Morton Salt.

Morton's new Epsom salt line includes four core products, which are unique in that they are made with natural magnesium sulfate.

ALBUQUERQUE, N.M. — Heel on Thursday announced the launch of the Reboost cold and flu product line and new packaging for the Traumeel pain relief product line. The Reboost product line brings together four of the company’s cold, cough and flu products under a single brand that has been specifically designed to speak to the consumer in a retail environment. 

NORTH ANDOVER, Mass. — Nelsons on Thursday launched Rescue Pearls, dissolvable gel capsules that provide relief from daily stress. Each pearl releases one dose of Rescue Remedy. 

PLEASANTON, Calif. — Safeway on Wednesday offered a glimpse of its new wellness platform, slated to launch in the second quarter, to analysts during the chain's 2013 investor conference here. "Today, we're a supermarket company … selling wellness services and wellness products," Steve Burd, Safeway chairman and CEO, told analysts. Within 10 years, Safeway will transform into a wellness company that happens to sell food, Burd said. 

ALEXANDRIA, Va. — The cost of diabetes has increased by more than $70 billion over the past five years, according to new research from the American Diabetes Association.

The ADA announced the release of a report estimating that the total costs of diagnosed diabetes had risen 41%, from 2007's $174 billion to $245 billion in 2012. The report, Economic Costs of Diabetes in the U.S. in 2012, was commissioned by the ADA and addresses increased financial burden, health resources used and lost productivity associated with the disease.

SEATTLE — Bartell Drugs is sponsoring "Health and Beauty" events this month at dozens of its stores, the regional retail pharmacy chain said.

Events will start Sunday and run for 13 days afterward, and will include blood-glucose testing, glucose-meter exchange and education, cholesterol testing, bone-density screenings, blood-pressure testing and others. In addition, there will be free "mini makeover" demonstrations and hair styling tips by Conair and product samplings ranging from cosmetics to supplements.

PITTSBURGH — Health and wellness products retailer GNC is sponsoring a 12-week effort to encourage consumers to transform eating and exercise habits for long-term weight management, the company said.

GNC Holdings, the retailer's parent company, announced the Total Lean Challenge and Sweepstakes, which offers a chance for consumers to win $25,000 in cash prizes, as well as serving as an introduction to the company's Lifestyle Diet approach to weight loss and a way to promote products like the Lean Shake and Total Lean Watertex.

WASHINGTON — Prescription-only pseudoephedrine laws result in well more than $278 million in additional burdens to taxpayers, according to a study published by Matrix Global Advisors on Monday.