HEALTH

ABBOTT PARK, Ill. — Abbott recently launched Perfectly Simple by ZonePerfect, a line extension that is gluten-free and features fewer ingredients in each bar (between six and 10 ingredients).

Shipping in April, Perfectly Simple by ZonePerfect is available in three flavors: peanut crunch, cranberry almond and toasted coconut. The nutrition bars contain 10 g of protein, with no preservatives or added coloring. Each bar contains between 170 and 200 calories.

ST. PETERSBURG, Fla. — Catalina Marketing has boosted its portfolio by acquiring a mobile commerce solutions provider.

The company said the integration of Modiv Media into its business will give brands and retailers the ability to engage shoppers, influence their behavior and boost loyalty with a unique mobile experience that saves shoppers time and money.

DALLAS — Kimberly-Clark has expanded its U by Kotex portfolio to include two new products.

ATLANTA — AK GlobalTech last month was recognized with a Best Product of the Show Award for its AlcoMate SafeGuard (AL2500) at the ECRM Home Health Care EPPS here.

The AlcoMate SafeGuard is a portable, personal breathalyzer designed for home use. Selling for $49.99 on Walgreens.com, the device has been certified for use by law enforcement by the Department of Transportation and carries a U.S. Coast Guard Approved certification. The three-digit LED results display is backlit for nighttime use, and no mouthpieces are necessary.

IRVINGTON, N.Y. — Prestige Brands on Thursday reiterated its rebuke of a buyout offer from Mexican healthcare supplier Genomma Lab Internacional following Genomma's release of a proposal presentation.

NEW YORK — Tennis pro Serena Williams will serve as spokeswoman around the launch of Sleep Sheets, a natural sleep aid designed to support a natural sleep cycle, parent company PureBrands announced Friday.

DEERFIELD, Ill. — The Food and Drug Administration declined to approve a drug made by Takeda Pharmaceutical, the drug maker said.

Takeda announced that the FDA issued a complete response letter for its regulatory applications for the Type 2 diabetes drug alogliptin and a combination pill that includes alogliptin and pioglitazone, the active ingredient in the drug Actos.

PHOENIX — Shadow Beverages and GNC on Thursday launched a ready-to-drink GNC beverage line now available across Arizona and Nevada store locations.

The new GNC line consists of 14 beverages featuring scientifically advanced nutrition across the sports nutrition, nutritional waters and protein nutrition categories. It includes "extreme performance" drinks designed for the experienced athlete and "active" beverages formulated to meet the hydration and metabolic needs of everyday fitness enthusiasts.