HEALTH

LYNCHBURG, Va. — Feminine hygiene brand Summer's Eve recently launched a video that encourages dialogue about the female anatomy.

The brand launched the "That's Vaginal!" video to encourage consumers to move away from euphemisms and from treating the vagina as a taboo topic, Summer's Eve said, adding that the video will be supported with a redesigned website and candid attitude.

NEW YORK — Prices for the top 10 most prescribed branded diabetes drugs have risen faster at Walmart and Kmart than at other retailers, according to a published report.

Citing a recent study by researchers at the Mount Sinai Medical Center in New York, Reuters reported that Walmart raised prices for branded diabetes drugs by 32% between 2008 and 2010, compared with 21% for the industry as a whole — including independent and chain retail pharmacies and mail-order companies. Kmart raised prices by 35%.

BOSTON — Pharmavite is talking up its Nature Made 300-mg Krill Oil supplement, which delivers a combination of omega-3 fatty acids and antioxidants from naturally occurring Astaxanthin — a carotenoid that is found in microalgae, yeast, salmon, trout, krill, shrimp, crayfish and crustaceans. Astaxanthin provides the red color of salmon meat and cooked shellfish.

BOSTON — Nelson marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals.

Nelson, however, is approaching the market with a "less is more" mantra. In other words, it's a lower dose iron solution with a higher aborption rate.

And because of the lower iron dose, it'll be a lot less likely to cause constipation and will be gentler on the stomach too.

BOSTON — The National Association of Chain Drug Stores’ Meet the Market program on Saturday afforded the more than 250 retail buyers in attendance a bit of a preview of what new product ideas and launches will be showcased at the conference.

BOSTON — Splash Guard, which is based in Northport, N.Y., is showing retailers here at NACDS Marketplace the Lil Rinser, a soft, form-fitting device designed to fit over a child’s ears and forehead and keep shampoo, suds and soapy water from getting to the eyes, ears, nose or mouth.

BOSTON — Hyland's will be bringing its Hyland's Teething Tablets back to the market after a one-year hiatus. The product is coming back with a few changes, one of which is a child-resistant cap.

As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For exmple, last week Hyland's put out a call to its Facebook fans for help on developing its advertising message when it comes back to market.

BOSTON — BackJoy Orthotics, a newcomer to NACDS Marketplace, is showing retailers its patented orthotic support device, the BackJoy.

Retailing for just $39.95, the BackJoy is a special orthotic cradling system that encourages users to engage their core muscles when seated, rather than slumping down and putting undue pressure and strain on the lower back.