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A major shift from heavy buying to light buying
A key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study is the continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year). Heavy-buyer penetration peaked at 40% in 2012, but in 2016, heavy-buyer penetration dropped to 30%.
(Click here to view the full VMS Report.)
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THE TAKEAWAY: NACDS' Steve Anderson reflects on life, leadership and where he finds inspiration for both
Before you got into the association management business, you worked in government and even ran for Congress in 1980. What led you to politics, and what are one or two of the most important things that experience taught you?
I was 27 years old when I ran for Congress, so I was in my formative years. I learned that I could compete with anyone, despite my blue-collar background. However, I realized I don’t have all of the answers, and probably never will.