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Up and coming: Beauty formats — new and old — to continue expansion in 2017
Rather than watch the nail category continue to evaporate, retailers and brands are bonding together with innovative launches and impactful in-store presentations.
(To view the full Beauty Trends Report, click here.)
For the 52-week period ended Oct. 30, nail color sales were down 11.4% across multi-outlets, according to IRI. That’s prompting action.
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A major shift from heavy buying to light buying
A key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study is the continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year). Heavy-buyer penetration peaked at 40% in 2012, but in 2016, heavy-buyer penetration dropped to 30%.
(Click here to view the full VMS Report.)